PRIMA Brand Concept
Brief
Brand concept and visual identity for a restaurant.
Idea
The restaurant is a meeting point between an Italian bar and Finnish design traditions (e.g., second-hand Artek furniture, a few colourful Danish design pieces, vibrant tiles, dark wooden surfaces, and neon signs).
The colour palette is abundant and leans into 1970s aesthetics. The interior and menu also feature intentionally unpolished illustrations (simple line drawings in bright colours).
*non commercial work
Concept
PRIMA is an aperitivo bar/restaurant where the focus isn’t on food but on spending time together in a relaxed atmosphere.
For the price of one cocktail, wine, or beer, guests can enjoy small bites during certain hours, which they can choose and collect from the counter.
The emphasis is on bringing people together—there’s no need to rush home but instead, spend time without worrying about details like what to eat.
Deliverables
BRAND CONCEPT
VISUAL IDENTITY
LOGO
MENU LAYOUT
PRIMA Brand Concept
Brief
Brand concept and visual identity for a restaurant.
Idea
The restaurant is a meeting point between an Italian bar and Finnish design traditions (e.g., second-hand Artek furniture, a few colourful Danish design pieces, vibrant tiles, dark wooden surfaces, and neon signs).
The colour palette is abundant and leans into 1970s aesthetics. The interior and menu also feature intentionally unpolished illustrations (simple line drawings in bright colours).
*non commercial work
Deliverables
BRAND CONCEPT
VISUAL IDENTITY
LOGO
MENU LAYOUT
Concept
PRIMA is an aperitivo bar/restaurant where the focus isn’t on food but on spending time together in a relaxed atmosphere.
For the price of one cocktail, wine, or beer, guests can enjoy small bites during certain hours, which they can choose and collect from the counter.
The emphasis is on bringing people together—there’s no need to rush home but instead, spend time without worrying about details like what to eat.
