Flow Chocolate Illustrations and Packaging
Brief
Design two chocolate bar packages for FLOW, a campaign celebrating creativity and artistic immersion.
The illustrations should reflect your unique style and inspiration—no need for direct chocolate references. The pair must be visually cohesive yet distinct, using composition and color balance to differentiate flavors while maintaining a unified look.
Bold, playful, and expressive approaches are encouraged.
*non commercial work
Concept
This concept visualizes the dual nature of creative flow—its exhilarating highs and inevitable pauses—through a playful metaphor. Inspired by my lifelong fascination with cats, the illustrations use a cat and a ball of yarn to represent the creative process.
At its peak, flow is like a cat frantically playing, fully immersed in the moment. As the yarn unravels, ideas take shape, revealing new possibilities. Eventually, the thread runs out, and the cat pauses—until inspiration strikes again.
Designed for a chocolate brand, the illustrations reflect the rhythm of creativity: energy and stillness, movement and reflection. A continuous thread connects the visuals, symbolizing the ever-returning nature of flow—just like the irresistible pull of chocolate.
Deliverables
PACKAGING DESIGN
ILLUSTRATION
Flow Chocolate Illustrations and Packaging
Brief
Design two chocolate bar packages for FLOW, a campaign celebrating creativity and artistic immersion.
The illustrations should reflect your unique style and inspiration—no need for direct chocolate references. The pair must be visually cohesive yet distinct, using composition and color balance to differentiate flavors while maintaining a unified look.
Bold, playful, and expressive approaches are encouraged.
*non commercial work
Deliverables
PACKAGING DESIGN
ILLUSTRATION
Concept
This concept visualizes the dual nature of creative flow—its exhilarating highs and inevitable pauses—through a playful metaphor. Inspired by my lifelong fascination with cats, the illustrations use a cat and a ball of yarn to represent the creative process.
At its peak, flow is like a cat frantically playing, fully immersed in the moment. As the yarn unravels, ideas take shape, revealing new possibilities. Eventually, the thread runs out, and the cat pauses—until inspiration strikes again.
Designed for a chocolate brand, the illustrations reflect the rhythm of creativity: energy and stillness, movement and reflection. A continuous thread connects the visuals, symbolizing the ever-returning nature of flow—just like the irresistible pull of chocolate.
