Bättre Folk Brand Identity
Brief
New visual identity for Finnish music festival - Bättre Folk.
Bättre Folk is a boutique music and arts festival held in Hailuoto, Finland, known for its intimate atmosphere, carefully curated lineup, and stunning natural setting.
It blends indie music, literature, and contemporary culture, attracting a crowd that appreciates both experimental and established artists. The festival takes place on a small island, creating an almost surreal, dreamlike experience where nature and art merge.
*non commercial work
Concept
Primary Colors
The festival’s color palette is inspired by the tones of the archipelago, reflecting its maritime history and the surroundings of Hailuoto.
Seafoam green adds a playful, carefree touch without being overpowering. Perämeri, a classic navy blue, provides balance, creates contrast, and embodies the festival’s mystical late-summer atmosphere.
Accent Colors
Inspired by the festival’s surroundings—red fishing huts, Marjaniemi lighthouse, harebells, and the stunning summer “sunsets.”
Deliverables
VISUAL IDENTITY
POSTERS
LOGO
Bättre Folk Brand Identity
Brief
New visual identity for Finnish music festival - Bättre Folk.
Bättre Folk is a boutique music and arts festival held in Hailuoto, Finland, known for its intimate atmosphere, carefully curated lineup, and stunning natural setting.
It blends indie music, literature, and contemporary culture, attracting a crowd that appreciates both experimental and established artists. The festival takes place on a small island, creating an almost surreal, dreamlike experience where nature and art merge.
*non commercial work
Deliverables
VISUAL IDENTITY
POSTERS
LOGO
Concept
Primary Colors
The festival’s color palette is inspired by the tones of the archipelago, reflecting its maritime history and the surroundings of Hailuoto.
Seafoam green adds a playful, carefree touch without being overpowering. Perämeri, a classic navy blue, provides balance, creates contrast, and embodies the festival’s mystical late-summer atmosphere.
Accent Colors
Inspired by the festival’s surroundings—red fishing huts, Marjaniemi lighthouse, harebells, and the stunning summer “sunsets.”
